'The Road to Transylvania' aims to have cross-genre appeal for an audience of all ages.  It has elements of comedy, drama and horror, whilst providing entertainment for children and engaging adults in the more mature storylines. 

The young will be attracted because of the vampire element and because it contains young, attractive characters, like Duncan, whose vampire slaying abilities come as a big shock to him, and Charlie his girlfriend, slowly turning into a vampire as the story unfolds.  We aim to play off the success of world-wide hits such as 'Twilight', its forthcoming 'New Moon' sequel and the 'Harry Potter' series.

The adult audience will enjoy the sparky dialogue, the cultural references and subtle homages.  They may also care for the relationship between Osnovski and Jasmin.

The story is set against a clash between tradition and change. The look of the film should pick up this contrast. Osnovskiís home has Hammer horror gothic decor. He himself looks like an ageing rock star in eighteenth century coats and cravats. Centering on these traditional values also allows us to reference many of the previous films and books, which have in some way inspired the story.   

By contrast, the 21st century world is embraced wholeheartedly by Countess Garatovski. She wears Alexander McQueen and John Galliano. Her hotels are modern. Her sub-basement suites for vampire guests give gothic a contemporary look. Arches, yes, but in steel not stone. Linen not velvet.

Think Twilight crossed with the Wizard of Oz and Pan's Labyrinth.